James Now grew up in Phoenix, Arizona, where he came from an alcohol and drug addicted family. This left him running the streets, getting in to mischief and eventually overdosing at 24 years old. From there, he was miraculously healed from his addiction, which began his journey to become a pastor, body builder and public speaker.

He continues to make his dreams a reality in the fitness world as a coach and trainer and sharing his story through public speaking.